Indoor mapping solutions are helping businesses connect with customers in new ways every day. Technology has advanced, so why make customers bother with confusing paper maps? Today, it’s easier than ever to give customers access to customizable maps on their personal devices, or help them find their way using an interactive kiosk with advanced navigation functionalities.
Integrating digital indoor mapping solutions is a proven strategy to increase customer experience and loyalty, improve business profitability and future proof your operations. Plus, when people use your digital maps, you can leverage analytics on user behavior to track patterns, traffic flow, and space utilization.
In order to implement indoor mapping solutions as effectively as possible, you’ll want to find a solution that takes your business’s unique requirements, objectives, and environment into consideration, allowing you to scale the solution as you grow and customize it to meet your needs.
What is Scalability?
In retail environments, it’s important to have systems in place that can handle consistent growth without compromising functionality or performance. A truly scalable system can meet increased demand as your business grows and offer adaptable functionalities that meet your needs as they change over time.
Why Scalability Matters
As your business grows, so does the amount of physical and cloud-based data that your systems need to manage. Scalable systems ensure that your mapping solution remains fast and functional for both you and your clients.
Have an expansion in the works? A scalable mapping solution can seamlessly integrate additional locations into your existing network, providing a unified view of all your facilities. Whether you are looking to add to your property or expand the functionalities of your maps, a scalable system will accommodate more data points, users, and transactions seamlessly.
Customizing Indoor Mapping Solutions for Unique Needs
Customization is a vital feature of any great interactive mapping software. It ensures that you can tailor your user experience to the needs of your unique audience. For example, if you want to offer a mapping experience that is fully integrated with your existing mobile systems, consider integrating maps within your mobile application or working with your mapping provider to develop a custom application. Want to ensure that your business’s unique personality and visual identity remains consistent across your digital properties? A quality digital mapping solution will ensure that you can tailor the appearance of your maps to align with your brand identity by adding unique icons, colors, and logos.
Look For These Key Customization Features:
- Software Integration: Every organization uses different software and systems. SDKs and APIs are essential tools for customization, integration, and flexibility within software systems Digital indoor mapping solutions can integrate with your current technology stack to ensure data consistency across business systems.
- Modular Architecture and Scalable Implementation: Modular architecture enhances scalability and maintainability by enabling individual elements to be developed, tested, modified, and implemented independently. This flexibility feature supports easy upgrades as your needs evolve.
- Self Service Platform: Easily update and modify your maps by working with a solution that offers self-service functionalities on a user friendly interface.
- Real-Time Updates: A shop moving locations or a road closure can seriously impact business at a major retail center. Your digital mapping solution needs to be able to provide real-time updates at any hour. Pushing this accurate and up-to-date information to users improves navigation and operational decision-making.
- Customized Appearance: Your digital maps should align with your brand identity. You need the ability to show consistent branding across digital platforms. This enhances brand recognition and trust among regular customers and first-time users.
- Customer Support and Success: Work with a mapping provider that offers full customer support to ensure that if your solution needs to be modified at any point, you can implement changes efficiently and effectively. A great customer success team will ensure that your maps continue to work for you regardless of how your needs or business changes.
Conclusion: Indoor Mapping Solutions Future Proof Your Business
It’s time to go digital. Paper maps can be helpful in small facilities, but once your business starts to grow, you need to ensure that you can offer a mapping solution that will scale with you. Modern digital mapping solutions are optimized to improve navigation for customers while incorporating customizability features that ensure success over time.
If you’re running a business, change is inevitable. Scalable indoor mapping solutions can easily adapt to these changes without disrupting business operations.
At MapVX, we work with every client to identify their specific needs and future proof their solution for growth over time. Learn more about our solution on our homepage or explore our plans and pricing.
