Centro Andino, one of Bogotá’s premier luxury shopping destinations, faced a challenge familiar to many high-traffic commercial centers: bridging the gap between digital expectations and physical experiences. With over 250 retail stores, a growing customer base, and ambitious marketing goals, Centro Andino needed a solution that could modernize navigation, personalize promotions, and unlock actionable insights about visitor behavior. MapVX stepped in to help transform the way the mall engages shoppers, manages space, and delivers value to tenants.
The Challenge: Stagnant Digital Engagement and Operational Blind Spots
Despite its reputation as a top-tier retail destination, Centro Andino was facing several operational and experience-related hurdles:
- Limited Wayfinding Capabilities
Visitors frequently struggled to locate stores, amenities, or services—especially during peak hours or events. - Disconnected Digital Ecosystem
There was no seamless bridge between the shopping center’s physical layout and its digital platforms, limiting engagement opportunities across mobile and web. - Lack of Visitor Insights
Without data on search behavior, dwell times, or traffic patterns, management lacked visibility into how spaces were being used and where improvements were needed. - Generic Promotions
Marketing efforts lacked personalization and real-time adaptability, making it difficult to capture attention or drive in-store visits based on intent.
“Even the most prestigious shopping centers can lose relevance without the right digital tools,” said Jonathan Taivo, Co-Founder & CCSO of MapVX. “Our goal with Centro Andino was to bring precision, personalization, and insight into every customer interaction.”
The Solution: Intelligent Navigation Meets Data-Driven Marketing
To meet Centro Andino’s goals, MapVX deployed a tailored indoor navigation and analytics platform, integrating interactive maps across mobile, kiosk, and web interfaces. Key components of the solution included:
- Turn-by-Turn Indoor Navigation
Interactive 2D and 3D maps offered visitors accurate, intuitive routing across all floors, helping them find stores, restrooms, food courts, and services quickly. - Omnichannel Integration
The map was embedded into the shopping center’s mobile app and website, providing remote and in-person access to search, filters, store details, and promotions. - Real-Time Promotional Engine
Location-aware ads and push notifications allowed retailers to target visitors with personalized offers based on proximity and intent. - Analytics Dashboard for Management
Foot traffic heat maps, search trends, top-visited routes, and engagement metrics helped Centro Andino refine its layouts, event planning, and tenant strategy.
Results: Elevated Experience, Higher Engagement, and Smarter Operations
The integration of MapVX brought clear improvements to both visitor experience and internal operations. Shoppers were able to find stores and services with ease, resulting in smoother in-person journeys. Digital engagement through kiosks and the mobile app increased as more users accessed real-time updates, search features, and promotions. Retailers began leveraging personalized messaging to deliver targeted offers, improving the effectiveness of in-mall campaigns. Behind the scenes, analytics empowered management to make smarter decisions about space utilization and layout design.
What’s Next: Expanding the Smart Mall Ecosystem
Following the success at Centro Andino, the property management team is now working with MapVX to scale these capabilities further:
- AI-powered search and smart recommendations to match customers with products, stores, and services based on behavior and real-time data
- Event-specific maps and geofenced promotions for seasonal campaigns, pop-ups, and special activations
- Expansion to additional malls in the portfolio, bringing consistent experiences and centralized analytics across multiple properties
Transform Your Property with MapVX
The Centro Andino success story highlights what’s possible when digital mapping meets operational intelligence. Whether you’re managing a shopping center, airport, or large-scale venue, MapVX delivers the tools to modernize navigation, unlock revenue, and gain full visibility into your physical space.
