Visitor expectations are evolving fast. They want the same fluid navigation experience on a kiosk in your lobby, a map embedded in your website, and a QR code scan on their phone. A multi-platform map approach ensures that wherever visitors interact with your property, they get a consistent, up-to-date, and scalable experience.
A multi-platform map is a digital navigation system accessible across multiple devices and interfaces, including:
- Interactive kiosks in key locations
- Mobile browsers and apps via QR codes or deep links
- Embedded maps on your website for pre-visit planning
The same data powers every touchpoint, so updates are instant and universal. Implementing this type of navigation system yields multiple significant benefits, including:
1. Consistency for the Visitor
If a visitor checks your website for a store location, then scans a QR code on-site, they should see the same map, same UI, and same search results. Multi-platform integration ensures no disconnect between channels – boosting user confidence and reducing frustration.
2. Real-Time Updates Everywhere
Update a store relocation once in the system, and it automatically reflects across kiosks, mobile, and web. This approach:
- Reduces manual workload for staff
- Eliminates version control issues
- Ensures accuracy across all platforms at all times
3. Scalable for Future Technologies
A multi-platform map foundation is inherently future-proof. It’s:
- Easy to integrate with emerging devices like AR glasses
- Compatible with evolving standards in accessibility and AI navigation
- Flexible enough to add new wayfinding endpoints without starting from scratch
Multi-Platform Maps in Action
Bedrock’s “Decked Out Detroit” Field Guide ran on web, mobile, and QR code integrations during the 2024 NFL Draft using MapVX’s multi-platform mapping system, giving over 775,000 visitors consistent navigation and promotions across the city.
Benefits Beyond Navigation
- Analytics: track usage by platform to optimize placement and marketing
- Monetization: run targeted ads across all interfaces, tailoring offers to the context
- Accessibility: offer screen-reader compatibility and wheelchair-friendly routing on every device
A multi-platform map strategy doesn’t just enhance navigation – it future-proofs your property’s visitor experience. With consistent branding, real-time updates, and scalable integrations, you’ll meet today’s expectations and tomorrow’s opportunities.
Ready to transform your navigation into a future-ready, multi-platform system?
Schedule a MapVX consultation to explore your integration options.
