Millions of people fly in and out of airlines every day, bustling through gates and terminals to get to their destinations on time. Long security wait times, mazes of shops and restaurants, and multiple terminals can easily get travelers flustered, but new indoor mapping technology makes it easier for customers to navigate airports without the headache.
With indoor mapping for airports, airport developers can optimize foot traffic and boost engagement from the time travelers arrive until they depart. This step-by-step guide demonstrates how you can improve your customers’ journeys with customizable indoor navigation technology.
Step 1: Before the Journey
With interactive digital maps, you can give travelers access to maps of your airport before they even step foot in the terminal. Online maps can be easily integrated with your airport’s website, and comprehensive digital directories can highlight parking garages, terminals, gates, and shops. Easily accessible airport maps empower travelers to find their routes and get familiar with your property prior to their check-in, streamlining their travel process.
Step 2: Initial Touch Points
Install interactive kiosks or hang scannable QR codes to welcome travelers when they first walk through your doors. Interactive kiosks are customizable to fit the needs of your visitors, and can give customers access to a host of valuable features. Visitors can see their current location, browse your directory, learn more about shops and restaurants, and create routes to the destination of their choice – all on a beautiful and interactive touch screen display. If visitors want turn by turn directions on the go, they can simply scan a QR code to open maps on their personal devices, giving them access to every feature available on your kiosks plus a state of the art indoor navigation experience. Visitors can utilize routes to guide them to security check-in, airline lounges, or a place to grab a quick bite before takeoff.
Step 3: Customizable, Multi-Platform Navigation
Now that visitors have connected with your maps, they can navigate your airport on the go using a variety of interfaces, including their mobile devices, tablets, and laptops. Want to create a fully customizable experience? Mapping providers like MapVX can assist in integrating maps with your website, mobile app, and more. Interactive digital maps can also be made accessible for people with disabilities by providing wheelchair accessible routes and audible guidance. With indoor mapping, easy navigation doesn’t have to stop at the front door; passengers can navigate every lobby and terminal of your airport with accurate, turn by turn directions.
Step 4: Using Indoor Mapping for Airports to Find Nearby Airport Shops and Eateries
Once travelers are checked in and waiting to board their flights, they will wander the airport looking for restaurants and shops. Indoor mapping technology comes with access to digital directories that include comprehensive lists of restaurants, shops, and amenities. Customers can easily search for destinations by name or filter by category to browse your space visually. Not sure what you’re looking for? No problem! Maps like MapVX come with advanced Smart Search technology, which allows customers to search by keyword and view a list of relevant destinations. You can also add special offers and promotions to listings in your directory to maximize revenue, or push location based notifications to users to engage visitors. Directories can also be customized and updated in real time, ensuring that you can keep maps current as airport retailers change and move.
Step 5: Tracking Analytics and Foot Traffic
Once your customers have finished their journey, you’ll have access to a host of powerful data and analytics on how they move throughout the airport. Analytics can show you how people interact with the maps, including top searches, dwell times, commonly used routes, and more. Advertisement performance data is also available for marketing directors to get deeper insight into customers and develop informed marketing strategies. This data and information will help you make informed decisions about improving operations throughout the airport.
Conclusion: Indoor Mapping for Airports is the Solution
Traveling doesn’t have to be a headache. With indoor mapping solutions like MapVX, customers can navigate through airports hassle-free with step-by-step guidance to any destination. More people are traveling by air every year, and as technology continues to grow and change, it is more important than ever to future proof your space with scalable and customizable technology solutions.
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